Wednesday, October 5, 2011

The Graphic Imperative: Advocacy Posters

 “The poster is the prime field for experimenting with visual language. It is the scene of changing ideas and aesthetics, of cultural, social and political events.” – (Pierre Bernard, French designer | Grapus)

Our first project of the semester was to create a pair of advocacy posters. Possible themes for the project included dissent, liberation, racism, sexism, human rights, civil rights, environmental and health concerns, AIDS, war, literacy, and tolerance.

Among our research resources was an on-line exhibition The Graphic Imperative: International Posters for Peace, Social Justice, and the Environment, 1965-2005 ( The Graphic Imperative was a select retrospective of forty years of international sociopolitical posters. The 111 posters in this exhibition emphasized the issues of our turbulent times and endeavor to show the social, political, and aesthetic concerns of many cultures and divergent political realities.

Of the pair of advocacy posters that I was to design one used type and image and the other used type as image. I was to chose: 1) the actual advocacy group that would sponsor the message 2) the specific issue/message of the poster 3) the targeted audience that the poster seeks to address and 4) propose the remedy or action for the specific issue/problem.

typography as image version

typography & image version

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